DEBA05 Marketing Management

Marketing Management ( Marketing Planning & Decision Making) is a single subject diploma and will explore marketing decision making with in an organisation.  The programme is designed for those who seek to develop their marketing skills and knowledge.

It is suitable for both business students and for those who may be working in an Advertising, Sales, Marketing or PR environment.

Course Topics

1. Marketing Management

2. Analysing Marketing Opportunities

3. Designing Marketing Strategies

4. Planning Marketing Programmes

At the end of this unit, students will be able to:

1. Understand the theory and practice of marketing decision making

2. Formulate solutions to case studies, practical examples and exercises

3. Develop a marketing plan for a product or service

4. Apply marketing decision making principles to a wide variety of contexts within private sectors, large enterprises and from industrial markets as well as traditional area of consumer marketing

The ICM Diploma in Marketing is awarded on completion of the subject.